more than > just a designer
As a multifaceted creative professional and energy worker, I merge my strategic design expertise with holistic wellness knowledge to help you harness your true power and authenticity that allows you to resonate deeply with your audience. Whether you're an entrepreneur seeking cohesive branding, a small business owner ready to elevate your visual identity, or someone wanting to clear energy blockages and pursue holistic wellness, my integrated approach ensures your goals are met with precision and care. Drawing from my extensive background in web, print, and brand design, combined with my journey through cellular rejuvenation and energy work, I offer a unique perspective that has earned the trust of clients who return time & again. Let me help you design not just your brand or wellness journey, but the life you envision for yourself.
📍san diego, ca
my creative process…
I transform business visions into reality through strategic planning, creative concept development, and comprehensive digital solutions. From designing your online presence to crafting compelling content and marketing strategies, I provide end-to-end support that scales your business. Leveraging SEO, data analytics, and curated growth resources, I help entrepreneurs unlock their full potential and achieve breakthrough success.
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You have the idea. I have the expertise to bring that vision to life. I will take the time to get to know you, learn about your vision, understand your goals, and conduct market research to develop a strategy that aligns with your business objectives. This will include defining your brand identity, finding your brand voice & tone, and overall direction to ensure your brand speaks to & resonates with your desired audience.
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We will brainstorm innovative ideas that can bring your brand to life. This is a fun collaborative process to gather inspiration and create memorable visuals and compelling narratives that speak to your audience.
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Once concepts have been approved & loved, I bring them to fruition. This is where the fun begins! (...for me at least hehe) From logo design, brand guidelines, digital assets, packaging, social media content, pitch decks and everything in between, I thoughtfully develop each brand element, ensuring consistency, cohesiveness, and quality across all touchpoints.
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Once your brand identity is established, it’s time to launch your online presence. A strong online presence starts with a well-designed website, which is crucial for engaging potential customers. Whether you choose Shopify for e-commerce or Squarespace to showcase your services, I’ll ensure your site reflects your brand identity.
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Develop essential marketing materials and create marketing campaigns to promote your brand effectively and ensure you create maximum impact. Effective marketing tools are vital for reaching your audience. I can help you implement solutions like Mailchimp for email marketing and Hootsuite for social media management.
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High-quality print materials remain essential for making a lasting impression. I’ll design business cards and brochures that reflect your brand’s professionalism, and I recommend using services like Moo for printing. I will provide ready-to-print documents to make this process effortless!
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After you have successfully launched your business, track your brand's performance and make necessary adjustments to improve results. To scale your business effectively, strategic planning and the right tools are crucial. I recommend tools like Mailchimp Analytics to monitor email campaign performance and Google Analytics for audience insights.
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Embracing a growth mindset is crucial for long-term entrepreneurial success. I have a list of books that you can purchase from My Amazon Storefront to stay motivated and in alignment with your goals. By shopping my links, I earn commission as an Amazon Influencer.
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Ditch generic stock photos and elevate your brand with authentic, custom visual storytelling. As a UGC Creator and visual storyteller, I craft professional product photography and videography that captures your unique essence. My creative eye transforms ordinary products into compelling imagery that resonates with your audience, delivering genuine, scroll-stopping content for e-commerce, social media, and websites.
//work experience
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InCharge Energy (2023-present)
I lead user interviews and leverage Heap analytics to improve designs and enhance the user experience. I collaborate with cross-functional teams and use Figma to streamline the design process, ensuring alignment with company goals. A key project includes transforming the management portal into a user-friendly, responsive platform for fleet managers and internal support teams.
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Contractor at Sambazon®
I developed a Powerpoint Master Template applying the company’s brand guidelines for use across all departments, including sales and marketing. My designs have contributed to increased sales, product expansion into new industries, and stronger partnerships. I use Adobe Creative Suite, Powerpoint, and Excel to ensure that data remains editable for easy customization. I collaborate closely with the marketing and design teams to ensure the presentation decks are effective tools for closing deals.
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Dreamr, Inc. (2018-2020)
I translated the CEO’s vision into functional designs for various business materials, including executive summaries, pitch decks, app/web designs, and marketing collateral. I played a key role in designing the Dreamr App, which achieved top rankings in Apple’s App Store and led to partnerships with YMCA locations. Using Adobe Creative Suite and Figma, I collaborated to design a responsive playform and marketing materials, including billboards displayed in Times Square. This app launch was a major milestone in my career, marking my first app release and gaining recognition on a national scale.
//education
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Iovine & Young Academy at University of Southern California (2019-2020)
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California State University of Northridge (2011-2014)
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San Diego Miramar (2009-2010)
//skills
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With a certification in Design Thinking and AI, I have an elevated design process that utilizes generative AI programs to enhance my workflow to yield top notch results.
Certified by IDEO U
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I have the eye to capture products, events, real estate, and models in a new light. Currently, working towards obtaining my Part 107 License (to be a certified Drone Pilot)
License coming soon!
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Certified by a shamanic healer. I have the ability to transmute energies that may be hindering one from stepping into true energetic alignment with whom they envision themselves to be.